Not only should connoisseurs of Bourbon not read this article, neither should persons preoccupied with the perils of alcoholism, cirrhosis, esophageal hemorrhage, cancer of the palate, and so forth--all real dangers. I, too, deplore these afflications. But, as between these evils and the aesthetic of Bourbon drinking, that is, the use of Bourbon to warm the heart, to reduce the anomie of the late twentieth century, to cut the cold phlegm of Wednesday afternoons, I choose the aesthetic. ...
If I should appear to be suggesting that such a man proceed as quickly as possible to anesthetize his cerebral cortex by ingesting ethyl alcohol, the point is being missed. Or part of the point. The joy of Bourbon drinking is not the pharmacological effect of C(2)H(5)OH on the cortex but rather the instant of the whiskey being knocked back and the little explosion of Kentucky U.S.A. sunshine in the cavity of the nasopharynx and the hot bosky bite of Tennessee summertime -- aesthetic considerations to which the effect of the alcohol is, if not dispensable, at least secondary. ...The pleasure of knocking back Bourbon lies in the plain [sic; plane?] of the aesthetic but at an opposite pole from connoisseurship. My preference for the former is or is not deplorable depending on one's value system--that is to say, how one balances out the Epicurean virtues of cultivating one's sensory end organs with the greatest discrimination and at least cost to one's health, against the virtue of evocation of time and memory and of the recovery of self and the past from the fogged-in disoriented Western world. In Kierkegaardian terms, the use of Bourbon to such an end is a kind of aestheticized religious mode of existence, whereas connoisseurship, the discriminating but single-minded stimulation of sensory end organs, is the aesthetic of damnation.
Excerpt from Signposts in a Strange Land: Essays
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