Half of me has that giddy mindset of a "kid-in-a-candy-store", especially when I experiment with Midjourney -- for the unfamiliar, "an independent research lab that produces a proprietary artificial intelligence program that creates images from textual descriptions" -- or see what others can come up with.
In its current state, which is still very much in its infancy (MidJourney beta only being released in 2022), AI-generated art gives a whole new meaning to the phrase, "the imagination is the limit", having the ability to render whatever the user wants, based on a unique prompt. Admittedly there is some level of SKILL required in utilizing the prompts, learning what particular kind and combination of prompts achieves the desired result. But in any case, the images that Midjourney produces -- spanning practically every genre and style and medium -- are absolutely, completely mind-boggling. See, for example, the regular postings to the Official MidJourney Facebook page.
But there's another part of me that is tentative, even fearful, for the potential impact it can have on artists and photographers and illustrators. What does it mean, for instance, when you can render a painted image in a matter of MINUTES, that would take a human literally days or weeks to produce on their own, using skills they have spent the bulk of their lives honing and cultivating as a craft?
What are the implications ... when I read that the first portrait created using artificial intelligence sold at auction in 2018 for $432,500; and that only this year, a Midjourney AI-generated painting won first place in the Colorado State Fair?
According to Kevin Roose, A.I.-generated art is already transforming creative work, both positively and not necessarily so. Some artists are less concerned than others about the impact AI may have on their careers, as in the example of an interior designer who has figured out how to use AI to streamlining their work, fleshing out prospective ideas for office-renovation in real-time. On the other hand you have stories like this:
"Initially, Mr. Waldoch planned to hire human artists to illustrate each day’s rhyming word pair. But when he saw the cost — between $50 and $60 per image, plus time for rounds of feedback and edits — he decided to try using A.I. instead. He plugged word pairs into Midjourney and DreamStudio, an app based on Stable Diffusion, and tweaked the results until they looked right. Total cost: a few minutes of work, plus a few cents.“I typed in ‘carrot parrot,’ and it spit back a perfect image of a parrot made of carrots,” he said. “That was the immediate ‘aha’ moment.”
Mr. Waldoch said he didn’t feel guilty about using A.I. instead of hiring human artists, because human artists were too expensive to make the game worthwhile."
On the other hand, David Holz, the founders of Midjourney, was interviewed by Forbes and was largely dismissive of the idea that AI-generated art would have a negative impact on artists themselves:
... think that some people will try to cut artists out. They will try to make something similar at a lower cost, and I think they will fail in the market. I think the market will go towards higher quality, more creativity, and vastly more sophisticated, diverse and deep content. And the people who actually are able to use like the artists and use the tools to do that are the ones who are going to win.These technologies actually create a much deeper appreciation and literacy in the visual medium. You might actually have the demand, outstrip the ability to produce at that level, and then maybe you'll actually be raising the salaries of artists. It could be weird, but that's what's going to happen. The pace of that demand increase for both quality and diversity will lead to some wonderful and unexpected projects getting made.
A generation of students graduated art schools, many of them heavily in debt, counting on relatively well-paid jobs in entertainment production, videogame production, commercial art and so on. How does the emergence of AI text-to-image platforms impact their future?
I think some people will try to cut costs, and some people will try to expand ambitions. I think the people who expand ambitions will still be paying all those same salaries, and the people who try to cut costs, I think will fail.
Of similar concern are the copyright and privacy issues involved. Take this story of fantasy artist Greg Rutkowski, who found his own original work quickly overtaken and overwhelmed online by AI-generated replications:
Rutkowski was initially surprised but thought it might be a good way to reach new audiences. Then he tried searching for his name to see if a piece he had worked on had been published. The online search brought back work that had his name attached to it but wasn’t his.
The article goes on to describe the experience of others -- illustrators, photographers, models, actors and actresses, directors, cinematographers" -- who are grappling with the fact that their work is being fed into the 5.8 billion dataset used by AI. It is currently the case that artists don’t have the choice to opt in to the database or have their work removed.
Anyway ... no offense intended in this post to those who use Midjourney and are demonstrably very adept at guiding it to producing what they desire. I honestly remain very much enthralled by its potential and entertainment value.
But lurking in the back of my mind are the questions and the issues raised in these articles as well.
No comments:
Post a Comment